Grow revenue,
not your network
Opanga's NetRover® solutions unlock the full potential of mobile networks. NetRover can be deployed transparently to drive real time video traffic into otherwise unused bandwidth. By enabling a uniquely premium mobile video user experience, new revenue channels are generated without requiring massive new capital outlay.
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The ARPU vs CAPEX Problem
The data tsunami rolls on
Mobile data traffic grew 70% year over year in 2012, and Cisco estimates a 13-fold growth in the next five years. The data tsunami continues to increase CAPEX pressure on mobile operators to upgrade networks, procure scarce spectrum, and build out additional capacity to support this exponential data surge. Mobile video is the biggest driver of growth, already over 50% of all mobile traffic (and expected to account for two-thirds of all traffic by 2017).
New revenue channels required
Operators cannot continue to deploy billions in capital outlay for network expansion to meet surging demand without commensurate growth in revenue. The state of mobile video today is characterized by limited use inside monthly data caps coupled with stalling, intermittent buffering, and low-resolution streams. Operators must find innovative new technologies that maximize the potential of existing network infrastructures to provide consumers with a better mobile video experience, drive higher consumption, and unlock ARPU boosters through value added services without the shackles of monthly data usage limits.
Smarter Networks
Mobile networks are underutilized
As mobile data traffic continues to surge and congest networks, operators are forced to defend against peak demand load by spending billions on new cell tower deployments, reducing video quality, and implementing caps on consumer data consumption. While mobile networks have periods of severe congestion, in reality they also have periods of substantial under-utilization. By designing networks to handle highly variable peak demand, Operators yield a low return on their capital investment - a 50¢ on the dollar proposition.
Surplus capacity exists in today's networks
In global deployments on the largest mobile networks, Opanga has proven that a substantial amount of mobile bandwidth goes unused. Traffic across mobile networks is highly variable, quickly oscillating from maximum to low throughput in just seconds. NetRover autonomously adapts to real time traffic patterns, transparently delivering video content to devices during these brief yet plentiful moments of surplus bandwidth. Rather than implementing data consumption mitigation strategies, operators now have an opportunity today to leverage their existing networks in a new way to significantly increase throughput and deliver a much better consumer experience.
The Opanga Difference
Optimizing network performance
Streaming video distribution over mobile is challenging due to the limitations of radio networks. Base stations and back haul networks are designed to handle statistical peaks in traffic. By design, they have substantial amounts of surplus capacity outside of peak moments. Opanga's NetRover technology unlocks the full potential of the network by driving streaming traffic into this surplus capacity. Opanga's Mobile Device Caching platform is designed specifically for mobile, enabling highly scalable and cost effective distribution of video while maximizing the performance of the existing network. This fundamentally shifts the economics for mobile operators who desire to offer video-based value added services to their customers.
Optimizing user experience
Today's mobile video services are characterized by frequent stalling and low resolution playback, with consumption limited by expensive monthly data tariffs. This needs to change. Consumers demand simple pricing plans and a consistent high quality experience that works everywhere. Opanga's Mobile Device Caching platform takes advantage of the abundance of available memory in today's smartphones to radically improve the consumer experience – eradicating stalling to deliver a uniquely premium HD mobile experience.
Attack the Market with HD Mobile Video
Premium user experience
NetRover delivers the first truly scalable mobile video solution. Unlike defensive strategies that curb consumer activity such as adaptive bit-rate compression and consumption caps, NetRover enables mobile HD video services that work instantly, on demand, without any dependency on situational bandwidth. NetRover product platforms are ideally suited to deploy premium content models such as movie rentals, episodic television season subscriptions, breaking news, weather, sports, and more. In addition to revenue sharing for premium content, operators can also drive new revenue through pre-roll and interstitial HD video ads.
Reduce churn and deploy new Value Added Services
A mobile video experience that always works, regardless of congestion or radio channel variance, is a unique service in today's wireless world. As a market differentiator, premium mobile video - powered by Opanga - offers churn reduction advantages in addition to unlimited service bundle revenue. NetRover is deployable as either a custom integration through the NetRover SDK, or through the NetRover ePublisher product platform.
