If Consumers Get Really Good Video Apps, Can we Sell More Ads?
Today’s mobile video is tough to watch. Compressed so heavily that the quality just stinks. Regularly does not work at all. Even at a super low bit rate most of the time the video will stall or freeze and sometimes may take minutes to start. I read recently that close to 40% of video view attempts on mobile aborted before the video starts – people want it instantly. And the industry’s response to this is to compress the video further! We need to work in the other direction. Provide really wonderful quality video that brings to life the high end Smartphone displays and is consistently good – always! Without a strong video component that really works and is cool – consumers will not drive consumption higher and ad revenue up.
We believe that the quality of the playback is just about the most important characteristic of mobile video. If consumers can access consistently good video, with high-resolution playback that always starts instantly and never freezes, they will use their apps more often. The mobile video experience needs to be wonderful not frustrating. Only then can we generate significant revenue from mobile video apps. Heck, maybe then media companies can begin to monetize their content through subscriptions as well. No one would pay for today’s worse than frustrating mobile video. Until we fix the problem, mobile video will be restricted to non-mobile usage – in your office on wifi/fiber. It’s got to work well when roaming around.
Opanga’s Mobile CDN is built around the concept of wonderful HD video playback every time, without ever the possibility of a freeze. Fast forward or rewind video playback and watch it anywhere – on a plane, on a bus, in the city park – anywhere – always. And the Opanga Mobile CDN delivers this wonderful video experience without causing the wireless operators network any degradation – since our CDN publishes content to devices using only surplus network capacity. Soon, our operator partners will be offering Opanga based video apps outside a consumers data capped bucket. Lastly, Opanga makes the video available to consumers within minutes of publication by the content owner. Instantly available video, with wonderful mobile playback, without any network degradation. That sounds better….
Check out our latest mobile App – KOMO News Premium in the Android Market….The best Seattle news app available. See for yourself.
