The Pragmatic Innovator

Posted by John Burnette

Earlier this summer, FierceWireless posted an incredibly timely and relevant article entitled: “Mobile video traffic: Alleviating the capacity crunch.” The article was excellent summary of all of the solutions available to operators to handle the massive strain placed on their networks from video services, with one notable exception: it does not mention content pre-positioning.

It’s understandable why Content Prepositioning wasn’t included.  While adaptive streaming, bit-rate throttling, transcoding and optimization techniques, and smart caching have been around for quite some time, Content Prepositioning is a relatively new and sophisticated concept.  So what exactly is Content Prepositioning and how does it compare to these other technologies?

Simply put, Content Prepositioning enables smarter networks to deliver better video by pre-loading content to the end user device before the moment of playback.   Because the content is locally rendered, playback starts instantly, never freezes and does not depend on a live broadband connection.  Unlike approaches that use adaptive streaming, bit-rate throttling, trickling, or transporting and optimization techniques, Opanga’s unique Content Prepositioning technology only uses surplus capacity to ensure that video delivery does not add to the existing network congestion.  The bottom line?  Content Prepositioning can help save the operator’s networks while providing a vastly superior consumer wireless video experience.

We think that Content Prepositioning is an essential technology to augment existing techniques and technologies and we are proud to be pioneering the concept.  What do you think?  We would love to hear your thoughts, so please feel free to chime in with comments.

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